2 words = 11.3% opt-in rates

What two words can lead to 11.4% of all site visitors becoming newsletter subscribers?

“You’ve got…”

And as simple as that sounds, there’s a psychological reason for it.

Those words imply that someone has something and needs minimal effort to claim it.

They don’t have to GET 10% off or TAKE 10%...

It’s already theirs; they just have to find where it is.

Below is an example from Portal's pop-up that we created using alialearn.com

It’s performing at an 11.4% opt-in rate because of this mini-psychological trick.

And this trick doesn’t just work in pop-ups.

It works for all of email marketing.

Here are some other similar phrases to use in your emails:

1. "Your [item] is waiting..."

   • "Your free guide is waiting"

   • "Your exclusive access is waiting"

2. "We've saved..."

   • "We've saved your spot"

   • "We've saved your discount"

3. "Here's your..."

   • "Here's your free template"

   • "Here's your member discount"

4. "Your [item] is ready..."

   • "Your download is ready"

   • "Your special offer is ready"

5. "You already have..."

   • "You already have access"

   • "You already have credits"

6. "We reserved..."

   • "We reserved your seat"

   • "We reserved your bonus"

Q1 is in FULL swing already. It is hard to believe the holidays flew by just like that.

Turn Your Email Marketing Into a 30% Revenue Machine — Without Lifting a Finger

Your competitors are already capturing 25-30% of their revenue from email marketing this quarter.

Meanwhile, your untapped email revenue is disappearing with every passing day.

We handle everything: strategy, writing, design, and automation. You get the results.

→ Book a 15-minute call to see how we'll generate an extra 25-30% revenue through your email channel"

Catch ya’ on the flip,
Brenden