$22K/mo out of thin air. In 30 days.

POOOF 💨

That's what happened when we built a complete Klaviyo email marketing system from scratch for a hair extension brand.

They came to us with no email setup but had a goldmine: 2,000 engaged profiles. We immediately spotted numerous opportunities to create targeted flows for their ideal customer profile (ICP) - hair stylists who frequently reorder.

To create high-performing flows, we focused on three key pillars:

1. Their unique hair quality differentiators

2. Social proof from satisfied stylist clients

3. The brand's distinctive personality and voice

We developed a comprehensive suite of automated flows tailored for their stylist audience:

• Welcome Series (7 emails)

• Abandoned Cart (4 emails)

• Abandoned Checkout (4 emails)

• Browse Abandonment (3 emails)

• Site Abandonment (1 email)

• Thank You (4 emails)

• Replenishment Flow (3 emails)

• Winback Flow (3 emails)

• Cross-Sell/Up-Sell (2 emails)

• Review Request (1 email)

We maintained consistent branding for their campaigns while emphasizing a timely November message: our hair will help fill stylists' chairs through the New Year and beyond.

Our campaign angles included:

• Product differentiation highlights

• Feature spotlights

• 2025 must-have essentials

• Best Sellers of 2024

• Testimonials from fellow stylists

The result? $22k generated from $0.

Want to see the same result for your brand and see 20-30% of your total revenue coming from email in less than 60 days? Let’s chat and make it happen.

Book a time here.

Talk soon,

Brenden