BREAKING NEWS: You're being bamboozled

Is this thing still on?

Hey, it's Brenden. First newsletter from me after quite the hiatus.

But I had an epiphany about the current state of digital marketing, and I don't think you're going to like it…

AI isn't going to save your business.

There's a lot of hoopla on social media right now:

"Run your entire email marketing through AI!"

"Your Meta ads should be filmed by an AI UGC creator!"

The people telling you these things are setting you up for failure.

Consumers are getting sharper at spotting what is and isn't AI. And the moment a customer catches you using it, trust drops. They see inauthenticity, and that's hard to win back.

Now, all that said, I'm not fully against AI in business. It has its place.

But it should be used like Photoshop or Figma. A tool.

Not a replacement for your brain.

Anyways back to chatting email on Friday.

Talk soon,
Brenden