How We Did $3k-100k/m in 60 days

Shhh don't leak this

Author

Brenden Tartaglia
June 25, 2025

Welcome to This Week's Email Deep Dive

Estimated Read Time: 5 minutes

What's good,

Just wrapped up a client call and had to share this immediately.

We just took a wellness brand from literally $3.5k email marketing to $100k/m in email revenue.

2.39% to 30.42% attribution in 2 months.

Most CPG brands take YEARS to build email into a meaningful revenue channel. This brand did it in 8 weeks.

Figured you'd want to see exactly how we did it.

What you're getting today:

  • The exact 8-week playbook we used

  • Why wellness brands can scale email faster than anyone

  • The one mistake that kills most email launches

  • Data-driven insights from $329kin total revenue

Let's get into it.

💡 Actionable Tip of the Day

Get the pop-up converting before anything else.

I see brands obsess over fancy welcome series while their pop-up converts at 0.5%.

Here's the priority order:

  1. High-converting pop-up (aim for 8%+ conversion)

  2. Welcome series (8 emails minimum)

  3. Abandoned cart flow (5 emails)

  4. Weekly campaigns

Everything else is noise until these are dialed in.

Pop-up drives list growth. List growth drives revenue growth. Simple math.

🚀 Deep Dive: Zero to $95K in 60 Days

Alright, story time.

Two months ago, this wellness brand reached out. They were doing $200K+ per month but email was basically non-existent.

Classic case of a brand that figured out ads but ignored the goldmine sitting in their customer data.

Fast forward 60 days: $95K in email revenue out of $323K total.

29.4% attribution from email alone.

Here's the exact playbook we used:

Week 1-2: Foundation + Research

Pop-up Launch We didn't get fancy. Simple value prop: "You’ve got 15% off"

Even tested full-screen vs. slide-in. 

Campaign Strategy Launched 8 campaigns immediately while researching the product and ICP.

Why? Because you need data flowing ASAP. Can't optimize what you don't have.

Research Deep-Dive

  • Analyzed customer reviews for pain points

  • Studied competitor messaging

  • Interviewed top customers

  • Mapped the wellness customer journey

Week 3-4: Flow Implementation

Pre-Purchase Flows Launched:

  • Welcome series (8 emails)

  • Abandoned cart (5 emails)

  • Abandoned checkout (4 emails)

  • Browse abandonment (3 emails)

The wellness space is all about education and trust-building. These flows did the heavy lifting.

Key Insight: Wellness customers need more nurturing than fashion brands. They're buying transformation, not just products.

Week 5-6: Data Analysis + Optimization

This is where most brands mess up. They launch flows and assume they're done.

We analyzed EVERYTHING:

  • Which subject lines got highest opens

  • What copy drove clicks

  • Which products got mentioned in replies

  • Time-of-day performance data

Then we built campaigns around the winners.

Week 7-8: Post-Purchase Flows + Advanced Strategies

Launched based on behavior data:

  • Cross-sell flows for complementary products

  • Reorder reminders based on product usage cycles

  • VIP flows for high-LTV customers

  • Win-back campaigns for churned subscribers

The Secret Sauce

The wellness space moves fast. People want results yesterday. Your email strategy needs to match that urgency.

We didn't send generic "how are you feeling?" emails. We sent:

  • Day 7: "Here's what you should be feeling by now"

  • Day 14: "Most people see results around day 10-14"

  • Day 30: "Time to reorder before you run out"

Results?

Total: $100k/m 

Why This Worked So Fast

1. Wellness = High LTV Customers who find a supplement that works become customers for life. Email nurtures that relationship.

2. Education-Heavy Industry People need to understand HOW to use products. Email is perfect for education.

3. Repeat Purchase Cycles 30-60 day reorder cycles = predictable email revenue.

4. Trust-Dependent Purchases You're not just selling products, you're selling transformation. Email builds that trust.

What You Can Apply

Even if you're not in wellness:

Start with data collection: Pop-up, basic flows, and campaigns. You need data before you can optimize.

Match your industry's urgency: Fast fashion = immediate urgency. Supplements = educational nurturing.

Use behavior triggers: Stop sending random emails. Send based on where people are in their journey.

Double down on what works: When you find a winning email, create 5 variations of it.

This brand went from email marketing afterthought to 30% of revenue in 8 weeks.

The playbook works. You just have to work the playbook.

🛠️ How I Can Help You Scale

Ready to build your own $100K email channel?

If you're doing $150K+ per month and want email to become your most profitable channel, let's talk.

Want the exact flows we used? I'm putting together the complete template pack from all the clients we’ve worked with. Welcome series, abandoned cart, post-purchase – all of it. With the actual copy. 

P.S. The wellness space is absolutely crushing it with email right now. If you're in health, fitness, supplements, or anything wellness-related, this is your time.

Stay GRINDIN, 

Brenden